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FJL Financial

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case study

How FJL Financial Ltd work directly with clients to take the stress out of compliance, highlight opportunities and unlock better financial clarity and growth.

the business:

Soora

Nina Assam Studios Limited. Brands: Product & Packshot Pix and Soora Corporate Photography.

Nina Assam Studios Limited

www.productandpackshotpix.com

www.soora.co.uk

London, UK

SME’s plus larger corporates such as AMEX & Lidl

the client:

Nina Assam

Photographer, Content Creator-
AI Practitioner

  • With 25+ years in photography and marketing.
  • Nina works closely with a brilliant team of collaborators.

the situation

Sole-director business with ad-hoc freelancers; manual invoicing, receipts, and expenses in spreadsheets and local folders. Growth made it unsustainable, needing external support.
  • Impacting productivity by diverting director time from billable work and sales/marketing.
  • Lack of financial controls or clear view of outstanding invoices, profitability, or monthly costs.
  • Compliance risk, spreadsheets and local folders created major MTD compliance risks for HMRC requirements.

Results
Achieved

Key Improvements & Results with FJL
  • Revenue has quadrupled, allowing the business to focus fully on growth rather than finance.
  • We adopted Xero and Hubdoc for a complete digital 360° financial overview.
  • Clear cash flow and balance sheet visibility gave confidence for long-term investments and expansion.
  • Diversified revenue, products, and personal goals with enhanced tax clarity and strategic planning.

I’ve worked closely with FJL for 5 years.

Recommending them to my son, who now uses them for his company’s financials. They’ve delivered high-quality work, providing confidence and clarity in our finances to support our ambitious growth. Their strategic advice, business partnering, and role as a dependable sounding board are truly invaluable. As a small business owner, what stands out most is their supportive approach and super-quick responses-day or night.

Group 121

nina assam on Our Approach

“FJL has been a trusted partner for 5 years. Their personal connections and genuine relationships set them apart from previous providers. The transition was seamless, and communication was clear and straightforward-we haven’t looked back. We look forward to growing alongside the FJL team as we navigate new technologies, markets, and opportunities. We feel truly in safe hands.”

Nina Assam - Managing Director

Product & Packshot Pix & Soora

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FJL Financial Ltd
FJL Financial Ltd is licensed and regulated by AAT under licence number 1003651.

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